01.14.20
Smartrac Technology Group announced that Pure Hydration, a manufacturer of next gen-eration reusable water bottles, has selected the company’s Smart Cosmos solutions suite to digitize its products and engage with consumers through their products. Pure Hydra-tion’s solutions provide safe drinking water to people worldwide, while making a contribu-tion to reduce the environmental impact of disposable plastic water-bottles in the work-place.
Smart Cosmos Experiences will be used to build engagement with consumers by providing personalized, contextual and dynamic content with a simple tap of a smartphone on the Pure Hydration ICE° Bottle, a reusable water bottle made of stainless steel.
“We are growing communities around people that care about sustainability and the pro-tection of our planet by eliminating the use of single-use plastic water bottles, while providing them safe drinking water,” said Jon Grant, founder and CEO of Pure Hydration.
Pure Hydration has partnered with many world-wide organizations including the World Wildlife Fund (WWF) to leverage existing communities of users to accelerate the impact that their solution has on the environment.
“We chose to work with the ICE° Bottle because of their fantastic product design, quality and manufacturing/supply chain knowledge, allowing us to create a product that takes the lead in a genuinely sustainable way to encourage reduction and reuse whilst protect-ing the environment every time it’s used,” said Kim Collin, head of retail and licensing at WWF.
Smart Cosmos Experiences will be used to build engagement with consumers by providing personalized, contextual and dynamic content with a simple tap of a smartphone on the Pure Hydration ICE° Bottle, a reusable water bottle made of stainless steel.
“We are growing communities around people that care about sustainability and the pro-tection of our planet by eliminating the use of single-use plastic water bottles, while providing them safe drinking water,” said Jon Grant, founder and CEO of Pure Hydration.
Pure Hydration has partnered with many world-wide organizations including the World Wildlife Fund (WWF) to leverage existing communities of users to accelerate the impact that their solution has on the environment.
“We chose to work with the ICE° Bottle because of their fantastic product design, quality and manufacturing/supply chain knowledge, allowing us to create a product that takes the lead in a genuinely sustainable way to encourage reduction and reuse whilst protect-ing the environment every time it’s used,” said Kim Collin, head of retail and licensing at WWF.