Printed Electronics Now staff12.03.20
Tageos announced the appointment of Karin Fabri as its new VP of marketing with immediate effect.
In creating and filling this new position with a very experienced manager, Tageos further strengthens its successful go-to-market course and global market position.
Fabri is a marketing executive with two decades of global leadership experience at both fast-growth and established companies in the RFID and Information Technology industries.
She brings a wealth of digital, product and technology marketing know-how to Tageos, with a proven track record of managing comprehensive marketing and communications programs, translating business objectives into marketing strategies, and creating brand identities to drive revenue opportunities.
In her new role, Fabri is responsible for leading and further developing the company’s global marketing and communications unit with a clear focus on value creation, customer requirements, market needs and brand innovation.
She is based in Germany, and reports to CEO Matthieu Picon. She has also joined the company’s senior leadership team.
Before joining Tageos, Fabri held senior marketing & communications positions at United Internet, Lucent Technologies and Alcatel-Lucent, and most recently she was senior VP marketing & communications at Smartrac Technology.