04.07.22
Avery Dennison started operations of its new intelligent labels factory in Brazil. The new plant aims to meet the growing demand from various industry sectors within the national market and other regions in South America as driven by new “contactless” consumer experience and omnichannel models.
The new unit is the first in the country and the eighth in the world to start operating. Avery Dennison also has facilities in China, Malaysia, Europe, the United States and Mexico.
Located in Vinhedo, near São Paulo, the new plant measures an area of two thousand square meters and has the possibility to be expanded according to regional technology adoption. The factory will produce a variety of inlay designs, available in “dry” or “wet” formats, with solutions for industries such as apparel, food, pharmaceutical, cosmetics, automotive, aviation and more.
“Businesses need to be prepared for constant change in terms of consumer demand and logistics needs, as we have seen recently. We are very excited about the start of this operation, as there is a growing market demand for intelligent labels in Latin America. Combining resources and manufacturing capabilities with our materials science expertise allows us to uniquely connect with our customers,” said Fabiana Wu, RFID manager for Avery Dennison in Latin America.
Intelligent labels have been widely adopted in many markets as they enable 99%+ inventory accuracy and can provide multiple product information, such as the provenance of materials, composition of products, date of produce and a lot more.
Thanks to RFID technology, multiple tagged products can be read within a few seconds from a distance of several meters and do not require line of sight, as compared with barcode systems.
“By providing each item with a unique digital identity, intelligent labels allow access to data including product information, origin, authenticity and even insights into the materials of products and how to recycle them. A technology that can help brands leverage more accurate information to significantly improve inventory management, make supply chains more efficient and reduce waste, promoting sustainability across multiple industries,” Francisco Melo, VP and GM of Avery Dennison Smartrac, observed.
In addition to investments in production capacity, the new plant also hosts an innovation center, I.Lab Brazil, which is a unique experience center that showcases Avery Dennison’s digital ID technology capabilities, including atma.io, connected product cloud by Avery Dennison.
Visitors can interact with live demos to explore how RFID is transforming multiple industries, from retail and apparel to food, beauty, healthcare, automotive, aviation and more, meet with experts, and get hands-on experience with the technologies of tomorrow.
The new unit is the first in the country and the eighth in the world to start operating. Avery Dennison also has facilities in China, Malaysia, Europe, the United States and Mexico.
Located in Vinhedo, near São Paulo, the new plant measures an area of two thousand square meters and has the possibility to be expanded according to regional technology adoption. The factory will produce a variety of inlay designs, available in “dry” or “wet” formats, with solutions for industries such as apparel, food, pharmaceutical, cosmetics, automotive, aviation and more.
“Businesses need to be prepared for constant change in terms of consumer demand and logistics needs, as we have seen recently. We are very excited about the start of this operation, as there is a growing market demand for intelligent labels in Latin America. Combining resources and manufacturing capabilities with our materials science expertise allows us to uniquely connect with our customers,” said Fabiana Wu, RFID manager for Avery Dennison in Latin America.
Intelligent labels have been widely adopted in many markets as they enable 99%+ inventory accuracy and can provide multiple product information, such as the provenance of materials, composition of products, date of produce and a lot more.
Thanks to RFID technology, multiple tagged products can be read within a few seconds from a distance of several meters and do not require line of sight, as compared with barcode systems.
“By providing each item with a unique digital identity, intelligent labels allow access to data including product information, origin, authenticity and even insights into the materials of products and how to recycle them. A technology that can help brands leverage more accurate information to significantly improve inventory management, make supply chains more efficient and reduce waste, promoting sustainability across multiple industries,” Francisco Melo, VP and GM of Avery Dennison Smartrac, observed.
In addition to investments in production capacity, the new plant also hosts an innovation center, I.Lab Brazil, which is a unique experience center that showcases Avery Dennison’s digital ID technology capabilities, including atma.io, connected product cloud by Avery Dennison.
Visitors can interact with live demos to explore how RFID is transforming multiple industries, from retail and apparel to food, beauty, healthcare, automotive, aviation and more, meet with experts, and get hands-on experience with the technologies of tomorrow.