04.10.24
Schreiner Group has now been locally present in China with a production site for eight years. What used to primarily serve to supply products to customers from the automotive industry has since evolved into an established location for the healthcare industry as well.
The prospects going forward are promising. The end of 2022 saw the relocation of Schreiner Group’s Chinese site within Shanghai from Fengpu to Jinshan. Whereas at the old location around 2,200 square meters of floor space were available the new location currently offers nearly 5,300 square meters. The newly gained area had become urgently necessary due to the company’s constant growth.
Many of the company’s customers are important global players that are active in China as well. The triad of presence, production, and optimal local customer support was Schreiner Group’s central motivation from the outset.
“Due to our local production, we can deliver products to our customers fast, reliably, and in our usual top quality,” says CEO Roland Schreiner. “As a result, we not only avoid long shipping routes and offer short delivery times but also show a presence on the Chinese market that’s not focused on exports. By pursuing this purpose, that element, just like our location in America, has clearly strengthened our entire group of companies.”
Another positive aspect is the fact that Jinshan is staffed almost exclusively by Chinese employees. Employee retention and loyalty to Schreiner Group are high. In addition, the promotion of two Chinese colleagues to leadership roles is a visible sign that the company believes in its local employees and invests in them.
“As a result of our move to Jinshan a little more than a year and a half ago, we have an area that’s almost three times as large as the one we had before—and that’s exactly the space we need for further growth,” said Thomas Köberlein, president of Schreiner ProTech and managing director of Schreiner Group China. “The Chinese domestic market is huge and offers plenty of potential in our core segments, Mobility and Healthcare.”
The prospects going forward are promising. The end of 2022 saw the relocation of Schreiner Group’s Chinese site within Shanghai from Fengpu to Jinshan. Whereas at the old location around 2,200 square meters of floor space were available the new location currently offers nearly 5,300 square meters. The newly gained area had become urgently necessary due to the company’s constant growth.
Many of the company’s customers are important global players that are active in China as well. The triad of presence, production, and optimal local customer support was Schreiner Group’s central motivation from the outset.
“Due to our local production, we can deliver products to our customers fast, reliably, and in our usual top quality,” says CEO Roland Schreiner. “As a result, we not only avoid long shipping routes and offer short delivery times but also show a presence on the Chinese market that’s not focused on exports. By pursuing this purpose, that element, just like our location in America, has clearly strengthened our entire group of companies.”
Another positive aspect is the fact that Jinshan is staffed almost exclusively by Chinese employees. Employee retention and loyalty to Schreiner Group are high. In addition, the promotion of two Chinese colleagues to leadership roles is a visible sign that the company believes in its local employees and invests in them.
“As a result of our move to Jinshan a little more than a year and a half ago, we have an area that’s almost three times as large as the one we had before—and that’s exactly the space we need for further growth,” said Thomas Köberlein, president of Schreiner ProTech and managing director of Schreiner Group China. “The Chinese domestic market is huge and offers plenty of potential in our core segments, Mobility and Healthcare.”